Despite being six hours north of San Francisco, Eureka, CA continues to pump out creative music--making do with the limited rock resources available in the sticks--while the rest of the music world operates oblivious to their existence. 'Rural Rock and Roll (RRR)' celebrates the main players in this beautiful underground scene and begs the question: How could this town-o-talent go unnoticed within the same state as the music epicenter of the world? Through trips to their day jobs, rehearsals, and tavern shows, 'RRR' offers a glimpse into the inner-workings of a tight rock scene. Perhaps some of these down-to-Earth folks have one eye on success outside of Eureka, but most seem content to work by day, then rock by night for their close friends.